#FaceOfWander
Muhammad Ainur Ridho, better known as Ainur, is a creative entrepreneur and illustrator from Tuban, Indonesia. Through his brands, Donskiwork and Hi Loka, Ainur has made a name for himself in the creative industry, focusing on illustration, design, and branding. From collaborating with global clients to fostering local talent, Ainur’s journey reflects his passion for creativity and adaptability, making him a significant figure in Indonesia's growing design ecosystem.
Ainur’s journey into creative illustration began as a pandemic-born hobby, which later evolved into a full-fledged career. Initially working alone and focusing on merchandise, he officially founded Donskiwork in 2022. By 2023, he had carved out a niche in tactical illustration, a style popular with military clients, including the U.S. Army. His work in this niche was made possible through platforms like Fiverr, which allowed him to connect with international clients. Ainur also expanded his services to include long-term collaborations, such as creating mascots and icon designs for organizations like Onit Athlete in the U.S.
Operating a creative business from a small town like Tuban has its unique challenges and advantages. Ainur values the flexibility of remote work, allowing his team to take on diverse projects and collaborate on their own schedules. However, logistical barriers, such as transportation and limited access to meeting points, can pose difficulties. Despite this, Ainur sees immense potential in local talent, citing the abundance of self-taught illustrators who consistently exceed expectations. He believes that fostering a supportive ecosystem and bringing in fresh perspectives from outside are key to unlocking this potential.
Build strong references, network, and stay adaptable to trends. It’s important to have a versatile style that caters to diverse needs.
Looking ahead, Ainur is committed to building a bridge between local and global markets. His work with high-profile clients and brands like Pertamina proves that talent from small towns can thrive internationally.
For Ainur, it’s not just about personal success but also inspiring others to pursue their passions. His advice is simple: stay persistent, be adaptable, and embrace the limitless possibilities of creative growth.